Email Templates

Email templates control the transactional emails your organization sends, including order confirmations, delivery notifications, invoices, and more. Every template has sensible platform defaults; customize any or all.

Where to find it

Sidebar: Templates → Email.

The templates

Eight org-branded templates, each toggleable:

The table shows the name, description, and an enable/disable switch per template. Click a row (or the edit icon) to open the editor.

Platform emails (password resets, team invites, billing notices) are Photeria-branded and not editable here.

Editing a template

The editor is a dialog with:

Subject

The email subject line. Supports wildcards.

Body

Rich text / HTML body. Insert wildcards from the picker to auto-fill values like {{client_first_name}}, {{order_id}}, or {{property_address}}.

Wildcard set depends on the template: Order Confirmation exposes order fields, Invoice exposes invoice fields, and so on.

Sender settings

• Sender Name - name shown in inboxes. Defaults to the company name.
• Sender Email Prefix - local part of the from address (e.g. notify in notify@yourdomain.com). Combined with your verified domain.
• Reply-To Email - where replies go. Optional.

Enable toggle

Disabling a template stops it from sending at all for that event. Use for emails you handle externally.

Reset to default

Reverts your changes and restores the platform default. Hit Reset to Default at the bottom of the editor.

Sending domain

The "from" address combines Sender Email Prefix with your sending domain:

• Verified custom domain - uses your domain. Set up under Settings → Domain (see Email Domain Setup).
• No verified domain - falls back to photeria.io. The editor shows a warning when fallback is active.

Until your domain verifies, emails still deliver; they just come from the fallback domain. Verify ASAP for best deliverability and branding.

Customized vs default

Templates you haven't touched use the platform default. Once you save edits, the template is customized for your organization. You can reset to default any time.

Wildcards

Wildcards are placeholders like {{client_first_name}} that resolve at send time. Each template supports a fixed set, so pick from the wildcard picker rather than typing them manually.

Common wildcards:

• Client - name, email, phone
• Organization - company name, logo, contact info
• Property - address, photos, price
• Order - order ID, services, total, scheduled date
• Invoice - number, amount, due date, pay link
• Appointment - old date, new date, photographer

If a wildcard's value isn't available, it will be left blank in the email.

Permissions

• Templates: Edit - view, edit, enable/disable, and reset email templates

Tips

• Preview before saving. The editor shows a live preview with sample data.
• Keep subjects short and scannable. Avoid ALL CAPS.
• Verify your sending domain before launching. Fallback delivery works but looks less polished.
• Don't disable invoice/receipt emails unless you have another billing flow.