Managing Marketing Templates

Marketing templates are the designs your agents use to make flyers, social posts, brochures, and other property marketing. Your staff build the templates; agents create designs from them in the client portal. Find them under Templates → Marketing.

Written By David Dayan

Marketing templates page showing published and draft templates

Marketing templates are the designs your agents use to make flyers, social posts, brochures, and other property marketing. Your staff build the templates; agents create designs from them in the client portal. Find them under Templates → Marketing.

This is a staff-only page.

Where templates come from

Two sources sit on the page:

  • Your Designs - templates owned by your organization.
  • Global templates - a shared starter library, read-only and not owned by any org. Clone one with Use Template to get an editable copy in your org as a new draft.

Creating a template

Click Create Template and set:

  • Name - shown to agents.
  • Type - Image (a still design) or Video (a slideshow with transitions).
  • Category - groups the template for agents (Instagram, Facebook, YouTube, LinkedIn, Print). Choose Custom to add a new category name on the spot.
  • Size - a canvas preset (like Instagram Post 1080×1080 or Letter Portrait 2550×3300), or Custom for your own dimensions up to 4000 × 4000 px.

You can also start by cloning a global template or by using a Create Blank tile at the end of a global category group. Cloning keeps the source template's size.

Editing and tagging

Editing opens the same editor agents use, plus staff-only features. The key one is tagging: bind canvas elements to dynamic data fields like address, price, photos, agent name, and brokerage logo. When an agent creates a design from the template, those bindings resolve automatically against their listing. Tag everything dynamic before publishing so agents get ready-to-send designs with no manual edits.

Unlike agent designs, templates save manually. Click Save in the editor.

Publishing

Status controls agent visibility:

  • Draft - staff only, hidden from agents. Keep works-in-progress here.
  • Published - agents can use it.

Toggle status from the card or its menu. Unpublishing hides a template from agents but leaves existing designs untouched.

Other actions

From a template's menu you can duplicate it (as a new draft), open Settings to rename it, change its category and status, and control visibility (all agents, or specific brokerages/agents), or delete it. Deleting is permanent, but existing agent designs based on it keep working.

Best practices

  • Use descriptive names like "Just Listed: Instagram Story" so agents find the right one fast.
  • Tag all dynamic fields before publishing.
  • Preview as an agent via impersonation to confirm the design renders correctly with real listing data.