Property websites

Property websites are standalone, public-facing web pages generated automatically for each listing. They showcase the property's photos, videos, virtual tours, floor plans, and details in a polished, branded layout. Agents share these links with buyers, post them on social media, or include them in MLS listings.

How Property Websites Work

When a listing is created and media is delivered, a property website is generated automatically. The website pulls content directly from the listing data, so any updates to photos, videos, or property details are reflected on the site.

Each property website gets a unique URL based on the organization's slug and the listing's URL slug. For example:

https://listing.yourcompany.photeria.io/123-main-street

Organizations can also set up custom domains for a fully branded experience (see the Custom Listing Domains article for details).

What Visitors See

Property websites are designed to be visually engaging and mobile-friendly. Here is what each section includes:

Header

A sticky navigation bar at the top of the page with the organization's logo and quick-jump links to each section on the page (e.g., Gallery, Videos, Floor Plans, Contact). The header adapts based on which content is available for the listing.

Hero / Slideshow

A full-width image slideshow at the top of the page, featuring the listing's best photos. If a cover image is set, it appears first. The slideshow can also include video content. Visitors can navigate between slides or let them auto-advance.

Property Details

This section displays:

• Address - Full property address
• Price - If a display price is set for the listing
• Quick Facts - Key property stats like bedrooms, bathrooms, square footage, lot size, and year built, displayed as icon cards or a simple list depending on the configured layout
• Description - A text description of the property (long descriptions are truncated with a "Show More" toggle)

Photo Gallery

A responsive image grid showing all delivered photos. Visitors can click any image to open a full-screen lightbox viewer with navigation arrows.

Videos

Embedded video players for YouTube and Vimeo links, or direct video files. Each video is displayed with its title.

Virtual Tours

Embedded 3D tour viewers (such as Matterport scans). Each tour is displayed in an iframe with its title.

Floor Plans

Floor plan images displayed in a gallery format, allowing visitors to view and zoom in on each plan.

Open Houses

If any upcoming open house events are scheduled, they appear in a dedicated section with dates and times.

Agent / Contact Section

Displays the listing agent's name, photo, phone number, and email. Visitors can submit an inquiry directly through a contact form on the website.

Map

An embedded map showing the property location.

Footer

Contains the organization's branding and any relevant links.

Section Ordering and Visibility

Admins can configure which sections appear on the property website and in what order. Sections can be hidden, reordered, and given custom titles. For example, you might rename "Gallery" to "Photo Tour" or hide the Map section entirely.

If no custom section configuration is set, sections appear in the following default order: Hero, Details, Open Houses, Gallery, Videos, Virtual Tours, Floor Plans, Contact, Map.

SEO and Sharing

Property websites are built with search engine optimization in mind:

• Each page has a unique title, meta description, and canonical URL
• Open Graph (OG) tags are set for rich previews when shared on social media
• Structured data (JSON-LD) is included for search engines, using the RealEstateListing schema
• Pages that are disabled return appropriate directives so search engines remove them from results

Enabling and Disabling

Property websites can be toggled on or off per listing. When a website is disabled, visitors see a placeholder page and search engines are instructed to deindex it.

If a listing has an unpaid invoice and the "block website for payment" setting is enabled, visitors will be redirected to the invoice payment page instead of seeing the property website.