How Clients Place Orders

Clients order through a guided wizard on your order form. Knowing the flow helps you set up forms that convert well and helps you answer client questions. This walks through it from the client's side.

Written By David Dayan

Clients order through a guided wizard on your order form. Knowing the flow helps you set up forms that convert well and helps you answer client questions. This walks through it from the client's side.

Reaching the order form

Clients use a direct link like https://yourdomain.com/order/your-slug. If they visit /order with no slug and you have exactly one public form, they go straight to it; with several, they pick from a list; with none, they see a "booking unavailable" message.

The steps

The wizard runs through Services, Questions, Property, Contact, Schedule, and Review (you control this order per form).

Services - clients pick packages and individual services. Packages are featured at the top and pre-select their bundled services; clients can add extras on top but can't deselect what a package includes. Services with square-footage pricing show "Starting at $X" until the property size is entered in the Property step. After selecting, clients may see suggested add-ons if you've configured any.

Questions - any questions linked to the selected services. This step is skipped entirely if none of the selected services have questions, so the client jumps straight to Property.

Property - address (with autocomplete), unit number, square footage, entry method, and notes. Addresses outside your service areas trigger a notice; areas with a travel fee add it automatically. Square footage is required if any selected service uses square-footage-based pricing or duration, and entering it updates all prices to the exact tier.

Contact - name, email, phone, and optional company. Pre-filled for logged-in clients; others sign in or create an account before continuing.

Schedule - clients pick a date and time. Only slots that actually fit the total duration of the booked services and match photographer availability appear. If you've enabled it, clients can request a specific photographer.

Review - a full summary of services, pricing, property, contact, and schedule. Clients can step back to change anything. If you've configured terms of service, they agree before submitting. After submitting they see a confirmation, and if payment is required they're taken to the payment flow.

Tips for a smooth experience

  • Keep forms focused: offer 2 to 3 packages and a manageable service list.
  • Use clear names and descriptions so clients understand what they're getting.
  • Upload high-quality gallery images. Visual examples help clients decide.
  • Set up your service areas so clients get instant feedback on whether you cover their location.
  • Keep questions to a minimum. Only ask what the shoot truly needs.